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Podcast: The Digital Deep Dive With Aaron Conant
Episode: Measuring Incremental Retail Media ROI
Description: Meghan Corroon is the Founder and CEO of Clerdata, a marketing intelligence platform that drives sales. As a data scientist, she has completed data science research for several national governments in Africa. Before founding Clerdata, Meghan was the Technical Director for the University of North Carolina at Chapel Hill's Bill and Melinda Gates Foundation portfolio evaluation. In this episode… Incrementality has become imperative in distributing retail media spend and measuring sales growth from marketing efforts. With so many trending advertising channels and retailers, brands often invest in each one simultaneously, creating data silos and inhibiting vi...