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Podcast: Making Sales Social Podcast
Episode: LinkedIn’s Top of the Fold and Your Bottom Line
Description: In this episode, Brynne Tillman and Bob Woods tackle a critical aspect of your LinkedIn profile that can directly impact your sales success – the top of the fold. If you're a salesperson looking to make a real impact in your prospecting efforts, your LinkedIn profile needs to be more than just a standard resume. It should serve as a valuable resource that attracts, educates, and engages your potential clients.
Now, here's the catch: if your top of the fold, that initial section of your profile, doesn't captivate your visitors, you risk losing their interest before you even get started. Think of...