Want to create an interactive transcript for this episode?
Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: Turning Email into a Reliable Sales Machine
Description: There’s a simple and effective marketing tool that most businesses are under utilizing - or sometimes not even using at all.I’m talking about email marketing.We send and receive hundreds of emails each week, but how often do we really spend time thinking about how we can use email to sell our products or build customer relationships?Today’s guest is going tell us how we can change that.Meet Scott Cohen, an email marketing and automation veteran who has worked with Fortune 500 companies as well as startups to use...