Want to create an interactive transcript for this episode?
Podcast: The Luxury Of Choice - Sales Skills Podcast
Episode: LinkedIn and marketing - interview with Martina Neville, Detta Consults
Description: In this 2nd of our interview shows, Steve talks to Martina Neville, PhD of Detta Consults. Martina is a specialist and subject matter expert in the field of life science marketing. This is a thought proving show that will for sure get you thinking! Martina tells Steve:Why companies move too quickly into tactical marketing communications before getting their strategy sortedWhy most companies get it wrong on LinkedInWhy your company can't tell you what to post on LinkedInHow AI is being used (for better or worse) in social mediaWhy sales is a branch of marketing!Martina's LinkedIn p...