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Podcast: Road 2 Retail
Episode: Episode #36 interview with Doug Hall
Description:
Today we speak with Doug Hall, Founder of the Eureka! Ranch and Co-Founder of Brain Brew Distillery. Doug and the Eureka! Ranch are one of the preeminent new products and innovation firms in the country. He has helped companies such as Nike, Diageo, Disney and Bank of America accelerate their innovation processes and drive growth. Brain Brew Distillery is his latest venture offering custom whiskey to consumers and also making gold medal winning bourbons in global competitions.
Doug talks about the critical nature of differentiation in any new product coming to market AND how to prove this- to yourself...