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Podcast: businessline's State of the Economy Podcast
Episode: The ‘silver’ market: Are Indian marketers hesitant to target the older generation?
Description: In this State of the Economy podcast, businessline’s Chitra Narayanan talks to Shiv Shivakumar, Operating Partner, Advent International, a global PE firm and former Nokia and Pepsico India chief and Meenakshi Menon, founder of India’s first marketing audit and advisory company Spatial Access on the need for marketers to focus on the silver generation. This generation belongs to the age between 65 to 69.The podcast explores the opportunities and challenges in targeting the silver generation, or older people, in India. They discuss how this demographic, often overlooked by marketers, represents a significant market segment with great pote...