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Podcast: Startup To Scale
Episode: 143. Holiday Merchandising for CPG Brands
Description: The Holidays are quickly approaching, and you’ve definitely seen the specific holiday displays in store from Halloween to Thanksgiving, Hanukkah to Christmas.But should you participate in these in-store merchandising displays as an emerging brand? I’ve invited on George Tzafis, who works with emerging brands at Trax to discuss how to build a holiday merchandising plan.We discuss:Which holiday merchandising tactics perform best?Is it too late to plan for holiday merchandising?What are the top holiday buying events, and for what types of products?Should brands invest in custom packaging, cust...