Want to create an interactive transcript for this episode?
Podcast: Sticky
Episode: A peek inside Litmus’ newsletter building process with Carin Slater
Description: In this episode, Carin Slater provides behind the scenes at Litmus as she and her team plan, design, develop, test, and analyze the company's 4 newsletters. She outlines their Agile Marketing process, creative freedom, and focus on engagement and accessibility in each newsletter they produce. Carin also discusses the extensive research and work that went into fully redesigning their flagship newsletter, Litmus News.Key Timestamp00:42 - Overview of the 4 newsletters Carin produces at Litmus01:11 - Carin's role in building Litmus' newsletters02:08 - Process for planning the Litmus News newsletter<...