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Podcast: Marketing Against The Grain
Episode: 5 Marketing Lessons You Need To Learn From 2023’s Best Ads (#165)
Description: Make customers the hero of your story.Kipp dives into the best five ads of 2023. Learn more on the importance of understanding your brand promise, leveraging societal issues, and building trust and credibility with your target audience through effective storytelling.Mentions
Apple's "The Greatest" Ad https://www.youtube.com/watch?v=8sX9IEHWRJ8Â
Coca-Cola's "Masterpiece" Ad https://www.youtube.com/watch?v=VGa1imApfdgÂ
Pop Corners' Super Bowl Commercial https://www.youtube.com/watch?v=ZMlemd6U24YÂ
Alzheimer's "Change the Ending" Campaign https://www.youtube.com/watch?v=y...