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Podcast: Revitalise & Grow
Episode: S7. Ep3: The ethics of PR & marketing in a cost-of-living crisis
Description: As the cost-of-living crisis continues throughout 2023, what does this mean for your marketing and communications strategy? In this episode we’re looking at the dilemmas, challenges and opportunities facing PR & marketing professionals, and the delicate balance between business goals, consumer expectations and ethical considerations when the cost-of-living is squeezing us all a little tighter. From crafting messages with empathy to offering value-driven campaigns, we chat through some practical strategies and give our top tips for ensuring marketing activities remain resonate with consumers during these financially challenging times.