Want to create an interactive transcript for this episode?
Podcast: The Thoughtful Entrepreneur
Episode: 1700 - Blended Line with Pace Public Relations' Annie Pace Scranton
Description: In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Chief Executive Officer, Founder & President of Pace Public Relations, Annie Pace Scranton.
Annie started the conversation by acknowledging the rapid changes in the media landscape, with traditional media outlets facing layoffs and closures. Despite these challenges, she emphasized that earned media will always hold weight and credibility, making it more meaningful than any ad or marketing campaign.
Annie highlighted the importance of earned media for different types of clients. For companies seeking funding, being featured in respected publications or news programs can enhance their credibility and...