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Podcast: Keep Optimising
Episode: Organic Social: Creating a Content Calendar for High Growth with Susan Moeller, Tailwind
Description: Susan Moeller has been working in content marketing and organic social for nearly 20 years. And right now she’s the Director of Marketing at social media management tool Tailwind, which is trusted by over 1 million brands worldwide!In this episode we discuss:What do you need in a content calendar?The different ways to visualise and organise a content calendarHow can organic social media exposure lead people to discover a brand on other channels?Having a consistent presence across multiple social media networksHow can a joint content calendar for Instagram, Pinterest, and Facebook be beneficial for br...