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Podcast: Building Better CMOs and Marketing Leaders
Episode: Heather Freeland, Chief Brand Officer of Adobe: Advertising is Overrated
Description: Full transcript“You need content to deliver a good customer experience.” Sounds obvious, right? Except in today's marketing environment, says Adobe's chief brand officer Heather Freeland, one campaign can require 5,000 unique assets: Consider every possible channel, multiply that by the number of audiences you're trying to reach, and that by the number of customer segments within those audiences, and that by the number of markets you're launching in."It is virtually impossible to keep pace," she says. "So we've had to fundamentally rethink how we're building content to keep pace with this. And if we didn...