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Podcast: EVENTive Entrepreneurs - Events and Sponsorship Podcast
Episode: 172. The inside scoop on events and exhibitors with Rich Vallaster of A2Z Events Personify
Description: I am SO excited to have Rich as our guest today! Rich Vallaster, CEM, DES, is the Director of Marketing, Live Events & the Trade Show Wonk at A2Z Events–Personify.
In this episode, we talk about the following:
Event trends for 2024
Focusing on the right customer for your exhibitor/sponsor strategy.
Leveraging LinkedIn to get new exhibitors and sponsors.
How to use market research to grow your event.
Attracting attendees to your event with fresh ideas.
Event marketing tips.
Advice on determining if a show is a good fit for your business.
How to be a...