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Podcast: The Content Cocktail Hour
Episode: Product Led Growth and Building an Audience Through Live Streams with Liz Prugh - VP of Marketing, Base
Description:
On this episode of the Three C Podcast, presented by Fathom, Brett interviews Liz Prugh, VP of Marketing at Base and Founder of Pure Fandom. Brett and Liz were coworkers on the RFP team at ExactTarget years ago. Liz shares her journey going from bartending at P.F. Chang’s to writing TV recaps for Entertainment Weekly to becoming a successful marketer. She also shares valuable tips on live streaming.0:00 Intro 2:06 Conversation with Liz Prugh 6:30 Working together on RFP team 8:10 Pure Fandom 13:22 Passion projects 16:16 Leveraging live streams 17:28 Base 20:15 PLG, Product Le...