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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso β Painting the Vision of the Value Proposition
Description: Painting the Vision of the Value Proposition Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In preparing to sell your business itβs important to paint the vision of the value proposition. The value proposition is the reason a company wants to buy you. To gain the best price you must show how your company combined with the acquirer provides a better future for the buyer. If the buyer only sees a price based on the multiple of your revenue or assets, then the negotiation will revolve around th...