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Podcast: For The Long Run: Exploring the Why Behind Running
Episode: 139. Kay Martin: Need drives innovation
Description: Kay Martin is a runner and founder of BOCO Gear. She used to say she was a student of the industry and full of passion and all those other adjectives.
In this episode, we talked about:
-why she called herself a fake athlete
-her background in running and endurance
-getting into the outdoor industry
-being a female in a male dominated industry
-starting her own brand, BOCO Gear
-challenges in 2020
-innovation and pressure
-new lines of business that were unimaginable before<...