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Podcast: FreightWaves LIVE: An Events Podcast
Episode: Knowing your audience: Aligning marketing to create relevance and close deals - Sales & Marketing Summit
Description: In this session featuring FreightWaves SONAR VP of Product Marketing, Adam Robinson and Jason Fishman, SVP of Digital Strategy at Digital Niche Agency talk about the importance of creating a marketing strategy that puts your audience at the center. Adam and Jason walk through the importance of strategy, aligning messaging to your audience’s problem, the role of marketing channels, setting proper expectations with leadership, and using analytics to continuously improve. You don’t want to miss this best practice laden session if you are looking to close more deals and gain a better ROI from your marketing resources.