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Podcast: PR After Hours with Alex Greenwood
Episode: Decoding ESG & Dodging Greenwash: Branding and Politics with Matthew Krayton
Description: Matthew Krayton, founder of Publitics (pub-lit-icks) provides counsel to campaigns at the local, state, and federal levels as well as to clients in the private and public sectors. Matt and Alex dive into topics spanning from ESG (Environmental Social Governance) to the current state of politics, including the Ukraine conflict. They explore the multifaceted world of ESG (Environmental, Social, Governance), cautioning against the pitfalls of "greenwashing" and discussing the political intricacies that surround it.
They highlight how the term "woke" has been weaponized against ESG initiatives and call attention to the sometimes-opportunistic nature of activist groups, using wind...