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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Building a culture of experimentation, Kevin Li, Optimizely
Description: I am here at Opticon 2023, Optimizely’s annual conference, here in San Diego, California where there have been a lot of exciting announcements, and we’re going to get to at least a few of those today.Organizations that have a culture of experimentation are able to innovate more quickly and get to the best ideas by learning both what does and what doesn’t work.Today we’re going to talk about how marketers can use experimentation to get the most out of their MarTech stacks, their AI tools, and their collaborations in general. To h...