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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP204: What DTC Brands Need To Know About Wholesale and B2B Commerce, with Ecommerce Leader Clare Kelly
Description: B2B commerce is growing, and maturing, fast! Many businesses are well aware of the trend, working to transform their sales teams and experiences to meet the growing digital usage of customers. Gartner predicts that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.
In this B2B focused podcast, we tackle key questions for DTC brands planning their B2B strategy:
Why should DTC brands take B2B commerce seriously, when many are used to offline selling and have processes in place for account management and placing orders?
How ar...