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Podcast: The Best Business Podcast With Daryl Urbanski
Episode: Scaling Up Sales Using Salesmanship In Print - With Otto Ruebsamen
Description: Today we are joined by longtime friend & copywriting expert - Otto Ruebsamen.. When he was 19 Otto was inspired by a living legend in copywriting. Seeing how copywriting had produced billions of dollars in sales for a single person, Otto committed himself to becoming an expert at the art and science of salesmanship in print. 12 years later, Otto has written successful campaigns selling everything from high end coaching, information products, seminars, skin care, supplements, vertical jump training and even definitive guides for breastfeeding mothers. Copywriting is important because of how it allows a...