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Podcast: The Best Business Podcast With Daryl Urbanski
Episode: How To Keep Your Book A BestSeller For 35 Years And Counting Plus Generate Tens Of Millions Of Dollars - With Drayton Bird
Description: Today we are joined by copywriting & direct marketing legend Drayton Bird… With two partners he set up what became Britain’s largest direct marketing agency which he sold to Ogilvy and Mather in January 1985. By 2003, the Chartered Institute of Marketing had named Drayton Bird one of 50 living individuals who have shaped today’s marketing. His book Commonsense Direct and Digital Marketing, now in 17 languages, has been the UK’s best seller on the subject every year since 1982. That’s 34 years as of this recording.. My favourite quote from his book is: “The purpose of business is to locate...