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Podcast: The Best Business Podcast With Daryl Urbanski
Episode: Marketing Tactic vs Strategy and How to Improve Both with Todd Brown
Description: How do you differentiate between a marketing tactic vs strategy? Which one should you invest your time and energy in for a more sustainable business? Our guest, a seasoned marketer, breaks the answers down for us in this week’s episode. Market funnel engineering expert Todd Brown joins us today to explain the difference between tactic vs strategy. We talk about the importance of paying for the acquisition of customers and doing this sustainably. Todd also generously shares the three phases that he goes through when executing marketing campaigns. He takes us step-by-step, from engineering and optimization to...