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Podcast: What's Working in Ecommerce
Episode: Boost Your eCommerce with Cutting-Edge Analytics! With Jeff Greenfield
Description: Jeff Greenfield, CEO of Provalytics and an expert in attribution and analytics discusses the current landscape of analytics, including the upcoming cookie apocalypse, iOS changes, and privacy regulations.  He emphasizes the need to shift our perspective and adapt to the changing digital environment. He highlights how traditional forms of media were not deterministic and explains the importance of tracking customer behavior in a digital world.  Tune in to gain insights into the evolving world of analytics and attribution.  For help with your paid search, paid social, onsite SEO o...