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Podcast: The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Episode: 145. Why Your Marketing Knowledge NEEDS to Exceed Your Training Knowledge for Long Term Success | with Kayla Diamond
Description: You can be the best programmer, the most knowledgeable with nutrition protocols, and be an anatomy and physiology wiz. If you don't understand your target audience's pain points and what they struggle with and communicate effectively why you are their solution, you can sound as smart as anyone out there and still get crickets. Today, Kayla Diamond, CEO of Evolve Health and Performance and past IFCA student, is here to discuss her initial struggles with this very topic and more. Â Time Stamps: Â (1:37) Overcoming Initial Resistance (4:00) The Early Journey ...