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Podcast: Read & Repeat
Episode: EP60 Ogilvy on Advertising
Description: This is my favorite book on David Ogilvy - it combines his memorable mantras with the stunning visual ads that established his legacy, creating a masterclass in effective advertising & leadership. If you are a high-achiever in any realm, you will find this episode inspiring. You will learn how Ogilvy consistently increased the quality of talent within his company, studied the greats who came before him, and differentiated his product offerings from those of his competitors. I learned A TON from this book and believe you'll find value in it as well. Enjoy!
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Ogilvy on...