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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 927 – Falling for the Forest from the Trees
Description: The phrase, “can't see the forest for the trees,” means that someone is so focused on small details or individual parts of a situation that they fail to see or understand the larger picture or the overall context. In other words, it suggests that a person is too preoccupied with minor, irrelevant, or unimportant aspects of a situation and, as a result, misses the broader and more critical perspective.
But in the case of marketing, you want people to see your tree in the forest of cold calls, unwanted direct outreach messages, and random targeted pixel ads.
Content marketing is a st...