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Podcast: That's What I Call Marketing
Episode: S2 Ep29: The Culture of Marketing, with Aamir Allibhoy
Description: To mark our 50th episode we travel to Saudi Arabia to meet Aamir Allibhoy who is CMO of Tim Hortons Middle East. Aamir spent over 20 years agency side with BBDO working with global clients helping them establish their brands in the region before moving client side to help establish and grow the brilliant Canadian brand Tim Hortons across the middle east. This is a fascinating discussion as we delve into how global brands approached new market entry and how that had to change, how things have changed in the region, the positive impact that is having on the marketing...