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Podcast: Life, Science and Marketing
Episode: Noah Konig: Combining psychology and marketing in life science, reaching niche expert audiences, and balancing confidence with continual learning
Description: Life, Science, and Marketing Podcast: Episode 6Guest: Noah Konig, Marketing Director at PrecisionLifeNoah's Background:Dual degree in psychology and marketing16 years of experience in life science marketing rolesRecently named “Life Science Marketer of the Year” by SAMPSKey Discussion Points:Combining psychology and marketing training for a career in life science marketingConveying complex scientific concepts effectivelyReaching niche expert audiences like pharmaceutical R&DBalancing confidence and imposter syndromeThe importance of immersing yourself in your audienceBlending traditional and digital marketing tacticsKey Quotes:"The psychology side provided extensive training in understanding huma...