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Podcast: The Revenue-Driven CMO
Episode: Telling A Big Story Through Integrated Campaigns with Ben Slater, SVP of Marketing at Beamery
Description: Today’s guest is a longtime B2B SaaS marketer who has amassed some impressive wins throughout his career. Ben Slater is the SVP of Marketing at Beamery and of the company’s now 400+ employees, he was the sixth employee hired. Ben and Host Chris Mechanic dive into the power of telling big stories, why organizational alignment is so important to successful integrated marketing campaigns, and the impact of using clear messages in your marketing.  Takeaways: The secret to effective marketing is telling a big story across all marketing channels with a single consi...