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Podcast: Desert Island Dishes
Episode: Sarah Wilson on building (and ultimately giving away) her I Quit Sugar empire and the dishes that have shaped her life
Description: My guest today is Sarah Wilson
Sarah started I Quit Sugar in 2011 as a lifestyle experiment for a column she was writing. This led to an e-book, then three New York Times bestsellers and a business that saw 1.5 million people signing up to an eight-week nutrition programme. But as time went on, Sarah wasn’t enjoying it anymore. She says, ‘The business got to a point where it had gone from being a joy – creating, inventing, connecting with people – to a business concern. It felt soul-destroying. It felt wrong.’ And so in February 2022 she sold off the busine...