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Podcast: Scratch: CMO Interviews
Episode: How Yonder Is Building a Challenger Credit Card to Crush AMEX
Description: Welcome to another episode of Scratch, where Eric is joined by the brilliant Tom Davies, Marketing Head at Yonder. Yonder is a challenger brand that offers a modern rewards credit card with no foreign exchange fees, worldwide travel insurance, and many more benefits.Tom & Eric discuss the importance of creativity in marketing and the pivotal role it plays in brand positioning & differentiation. Tom sheds light on how the CEO at Yonder has given him creative freedom that helps them think & act outside the box, moving beyond the often restrictive traditional marketing metrics & measurement models. Tom provides an i...