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Podcast: The Digital Deep Dive With Aaron Conant
Episode: Marketing and the Attention Generation
Description: Steven Moy is the CEO of Barbarian, a leading creative digital advertising agency. Throughout his career, Steven has worked on large-scale digital transformation initiatives for global brands, including American Express, McDonald's, CVS Health, and AT&T. Since joining Barbarian in 2019, he has significantly reshaped the agency by launching its first global office, adding new clients, and initiating new business practices. In this episode… According to a recent study conducted by Insider Intelligence, social media is the first touch point for over 40% of consumers under 30. These younger generations consume hours of high-velocity, compelling content, prompting brands to...