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Podcast: The Unshakable Companyâ„¢ Podcast
Episode: 69: Becoming A Mind Reader
Description: Do you really know your target audience? On this week's episode of The Elevate Effect™ podcast, I talk about how you can go beyond the facade and understand your target audience on a deeper level.Learning about their demographics isn't enough. You might also be figuring out their psychographics (values, attitudes, pain points, desires) or behaviors (where they hang out, what they like to do, their hobbies, their daily routine). But again, is this enough if you want to change their lives? You need to understand how they are thinking, before you try to sell them anything. Buy...