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Podcast: The Unshakable Company™ Podcast
Episode: 32: Niche Down to Stand Out with Ingrid Thompson
Description: Episode Summary: Ingrid shares her journey from working with a big corporation to being inspired by working with small businesses.One of the things Ingrid helps her clients with is how to niche down in their business. We discuss how finding and narrowing your niche can help you reach your ideal audience."Lots of people can hear what you're saying if you're able to make it very specific." - Ingrid Thompson When we as consumers are looking to do business with someone, we look for a specialist. If this is true of our experience, then...