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Podcast: Content Marketing, Engineered Podcast | TREW Marketing
Episode: 2024 Marketing Planning with Eddie Saunders Jr: Advertising, Comarketing, and Developing Empathy
Description: Wendy Covey talked with Eddie Saunders Jr. of Speak Friend Consulting, about 2024 marketing planning, the power or comarketing, empathy in developing sales enablement, and more.2024 is looming just a few short months away! As marketers, it's time to think about updating our strategies for the new year - where to focus our efforts, which channels to invest in, and how we can level-up our craft. I had Eddie Saunders Jr. on the podcast this week to give his insights into these topics. We talked about about the underused tactic of comarketing, how TikTok can be added to...