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Podcast: MTM Visionaries
Episode: Salesforce and Bayer Consumer Health on Optimizing Global and Local Marketplaces
Description: In this episode of Visionaries, Patricia Corsi, Chief Marketing & Information Officer at Bayer Consumer Health, and Antonio Sciuto, SVP of Global Business Development Officer at Salesforce, share their secrets to successfully navigating the ever-evolving global and local marketplace dynamics. For them, it comes down to two central questions:  How do you evaluate across several markets what to approach globally and locally? What are the capabilities required to stand up the strategy? They answer these questions throughout the episode and share some hearty career advice that you won’t want to miss. Here is what...