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Podcast: Let's Talk Loyalty
Episode: #450: REI - (Recreational Equipment Incorporated) - Showcases the Principles Creating Customer Loyalty as a Co-Operative
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This episode of "Let's Talk Loyalty" is also available in video format on www.Loyalty TV. Today's guest joins from a unique and inspirational brand which is guided by four pillars and values that guide everything that they do.REI, or Recreational Equipment Incorporated, is a U.S. based cooperative, which means it's essentially owned and operated by its 24 million members.At Recreational Equipment, Inc. (REI...