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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Why The Chief Revenue Officer Is Possibly Your Most Important Hire
Description: Warren Zenna is founder of the #CROCollective. He trains, develops and helps hire #ChiefRevenueOfficers #CROs. A good CRO can make your business. The wrong one can kill it.
Hire in haste, repent at leisure! CROs should be a founder or CEOs closest ally. They bring your vision to life, building and aligning your marketing, sales and customer success operations to deliver your customers' outcomes. It's a tough role, and is so much more than a VP of Sales.
If you are a new CRO or aspire to become one, this is a must listen. If...