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Podcast: Pipeline Visionaries
Episode: The Uncommon Art of Creating B2B Brand Champions and Super Bowl Ads with Joanie Wang, Director of Marketing at Expensify
Description: This episode features an interview with Joanie Wang, Director of Marketing at ExpensifySince joining in 2014, Joanie has helped grow Expensify into the most recognizable expense management platform in the space, spearheading the launch of some of the company’s biggest marketing initiatives. She has been named one of the Top Women Leaders in SaaS and one of the accounting industry’s Top 20 Influencers under 40. On this episode, Joanie discusses how Expensify’s relentless focus on end-user experience turns customers into devoted champions of the product, how they work to cultivate a positive brand experience in ever...