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Podcast: The Allan McKay Podcast
Episode: 284 -- Stand Out!
Description: There is an example in marketing: If you have a migraine and you head to a pharmacy, you’ll see one medicine that says, “Cures All Aches and Pains” and another that says, “Cures All Migraines”. They both do the same thing and they’re made by the same company. But their marketers know that the medicine that’s the most specific -- is the one that will stand out. Meanwhile, a lot of artists have this gut reaction that specializing is bad and that it’s better to generalize as much as you can. The truth is that you can...