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Podcast: The TreppWire Podcast: A Commercial Real Estate Show
Episode: 61. Follow the Feet: Tracking CRE Performance Using Consumer Behavior ft Ethan Chernofsky, Placer.ai
Description: In a special episode, we welcome Ethan Chernofsky, VP of Marketing at Placer.ai, a firm that uses cellphone data to track consumer behavior. We discuss how watching foot traffic in retail has emerged as a leading indicator of property performance. We also cover surprises in offline retail, the 2020 retail winners, and predictions for 2021 winners.
Episode Notes
• About Placer.ai (00:30)
• Surprises in the demand for data(2:48)
• 2020 retail winners (6:08)
• Challenges for malls (9:00)
• An update on the fitness market (15:25)
• Foot traffic data for overall property performance(19:44)
• Greenshoots in the market (29:23)
Questions or comments? Contact us at [email protected].