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Podcast: Crime Writers On...
Episode: Big Vape
Description: Grad students James Monsees and Adam Bowen envisioned a new technology, one that would give smokers like them the hit of nicotine they craved without the carcinogens of a combustible cigarette. After a decade of refining vape products, they finally achieved commercial success with Juul. But instead of reaching smokers wanting to quit, Juul’s biggest customer base were young people attracted by their fruity flavors and extra pack of nicotine. Instead of being an alternative to Big Tobacco, the company had its own problems with regulators, parents, and public health officials.With users, experts, and former em...