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Podcast: Wantrepreneur to Entrepreneur | Start and Grow Your Own Business
Episode: 395: Interest- vs. intent-based marketing
Description: There are two VERY different forms of marketing at your disposal as an entrepreneur: intent-based marketing and interest-based marketing. In today's episode we'll talk about the differences between the two forms and give examples of how different ad platforms take advantage of interest-based marketing and intent-based marketing.