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Podcast: Michael Covel's Trend Following
Episode: Ep. 473: Chris Lochhead Interview with Michael Covel on Trend Following Radio
Description: Michael talks with Christopher Lochhead. Christopher is co-author of “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets”. Michael and Christopher start the podcast talking about the commonalities between most innovators and entrepreneurs. The legendary innovators that make their companies into a success focus on three main points: product design, company design, and category design. Category design is about inventing a whole new space in the world for their product. Legendary innovators are just as thoughtful about their category design as they are of product and company design. Christopher and his co-authors went back...