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Podcast: Sticky
Episode: The challenges of growing a newsletter in big companies - Naomi West
Description: In this episode, Naomi provides insights into Invoice2go's efforts to grow their newsletter program. She shares learnings from experiments with segmenting their audience and testing different approaches, as well as the real-world limitations and challenges in executing tests and getting buy-in.Key timestamps:00:53 - Naomi discusses her role at Invoice2go and the goals of using email to drive activation and monetization02:15 - Inheriting an existing email program and getting a "blank slate" for an overhaul with the rebrand09:17 - Three pillars of the customer life...