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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Understanding the Buyer’s Strategic Roadmap
Description: Understanding the Buyer’s Strategic Roadmap Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In selling your business, it’s important to understand the buyer's strategic roadmap. Here are some reasons why you should know it well: You can position your business for acquisition more effectively if you know how your business fits into the buyers’ roadmap. You can communicate the value proposition of your business better. You can adjust the risk-reward characteristics of the acquisition to fit the roadmap. You can show your business has a competitive advant...