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Podcast: The Start-Up Diaries Podcast
Episode: Disruptive Marketing, Entrepreneurship, and 'Building the Password Free Society' | Founder and CEO @ Zally | Patrick Smith
Description: In this episode we have Zally, a Manchester-based deep tech company on a mission to confirm you are you, continuously. They offer e-commerce stores a simple and secure way to authenticate visitors, resulting in happy customers, higher conversions and increased revenue. Overall, they’re on a mission to abolish passwords.In this episode, CEO of Zally, Patrick Smith, talks to us about the mission of building the password free society, finding the right place for you in the journey of growing businesses, disruptive marketing, personal balance, and finding the verticals to scale businesses using digital marketing.