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Podcast: Sweathead, A Strategy Podcast
Episode: With Your Next Creative Brief, Linger On The Problem. Then Use It.
Description: Problems can fix creative briefs. But how can something broken make something else work? Â
In this mini lesson, I define the word "problem" as I use it in advertising strategy (or account planning), why you need to be careful when you use the word, and six examples of a problem statement being solve with a strategy statement to help greyhound dogs find new homes. Â
To listen to two of these strategies happen live, listen to the episode with Cait Dorombozo, which you can find here: https://www.sweathead.com/blogs/podcast/30-minutes-to-a-greyhound-adoption-campaign-strategy-cait-dorombozo-graphic-designer. Â
If you have ideas for other problems that gre...